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Its fall winter favorite times, Santas are Surfing BIG! Good to merry and merry to merrier must arrive as we close in to bid farewell to the year 2020. This holiday season, in high festive spirits you are all set on a digital ride to find the new normal; here you think, you act, you move and you consume digital. Subject searches are ever-rippling to be caught in the sight, as if hotter than alive, fancy virtual windows are inadvertently satisfying and e-shopping is a chill out romance. Wonderful time of the year is this season for techy marketers to fully engage their digital arsenal and seize e-retail time compulsive opportunity to be the tallest brand standing. Ads & Emailer announcing discounts, exclusive deals, collections, style guides are already pinned on social media platforms to prim customers down the sales funnel for purchases. While the cause is environmentally circumstantial, get-set-digital trend (behavior) not only counters the locational odds in times, it is also festive-lured to dress up celebrations. This modern, minimalistic and mystifying trend is a total run for coining a new market term – “Santa Surfing” adding to our digital marketing vocabulary at M I N I T IN S studio. Bump we go! We are eagerly looking out to get inside the New Year window, ready to discover how present situation imprints consumer lifestyles & expectations in near future.

What is Santa Surfing? Its season of giving and for all wishful hearts and surprise climaxes, Santas at home have filled their decks (e-carts) like never before. The carts are cradling with special festive boomers that are topping the obvious routine supplies in the bulk. The incessant surfing and sticky e-shopping, assisted with gift idea makers, wish lists, trending zones and candy discounts, is inferential of present pandemic. The situation has made virtual reality just more real for people to realize needs & wants and share their roles – you are navigating the future in e-style. You may do some extravaganza and wail off few e-meets but it allows regain control of physical situation enroute the e-passage.

HO, HO, HO, goes the digital wave ride! Referencing present times is unique this season.

– Google and its likes, engine the digital bandwagon of e-commerce portals, brand websites, social platforms, digital hubs (both creative & functional) are all a play as reindeers with antlers. They have welcomed the opportunity to guide / lead others into new direction. They have made you survivalists by bestowing the power to adapt in adversity. These digital riders are personified blissful Santa sleigh riders, for being symbolic of knowledge, resourcefulness, strength, exploration and social agility.
– IT firms’ prolific tech virtues of AI, connectivity, big data & storage, ops & process-ability together with hardware systems’ integration are all a play as red or white hat gnomes . Simply magical to evolution! They also secure and harness digital treasure troves to see you through the value chain for final consumption.
– Beneath the reindeers pawing, indigenous people found the herbs and grasses; so does the bio technology that recently brought forth medicines to heal human race.

You have walked a decade in few months! Technology has changed lifestyles in fast forward mode wading you through the tough and unknown. Santa Surfing is a sci-fi event that is rolling you over the snowy fantasy. Be ready, as Santa would fly past on its sleigh with his magic, you roll back virtually into reality.

Merry Christmas & A Happy New Year – of 2021!