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The F O U R T H Element
Brand Color Palette

Curating palettes is always an immersive experience – play of hues, chroma, saturation, tones, shades and tints is noteworthy while building your brand. Options are many but pulling off schemes effectively is really important to make colors work for a brand’s identity and its positioning.

Instilling a brand presence in market settings (via definite or so called primary color palette) is an obvious requirement that we can’t do without, but we approached it differently! We did not emphasize the formal color palette representing brand identity in the overall brand color, story & graphics. Paired hues of yellow, white and grey presents the brand M I N I T IN S wherever formally required. It includes –
– Yellow – as the primary brand color it empowers concentration with ease (to generate efficiency)
– Tones of grey (from dark grey to light grey) – these stand instead of pure black to contrast the boldness of yellow color. The key to professionalism and intellect (for executing projects). Dark tones used as text color on light backgrounds of white & grey
– White – a neutral that helps ground the bold and the complementary. It brings trust, illumination & minimalism (advocating most with least or vice versa, both in design & execution)

Some more colors to complete the brand story in its essence, where limiting is not a factor in composition.

There is nothing like a perfect color scheme! Reflection of all seven colors forms white and absorption of all seven makes black, completing the spectrum. Same wholesomeness filled us in while we hovered over the color wheel, perpetually leading us to pick multiple complementary schemes that would generate much needed visual interest for our designs.

These color schemes are intended for a reason that M I N I T IN S’ palette must showcase its vibrancy of work dynamics that it hosts as well as it must offer to invite clients from varied industries and domains. This was achieved by adopting complementary color combos. In each combo the main dominant color was laid out in monochromatic schemes. Different shades of the same color intensified the emotional response for the design involved. The second color is used as an accent and the scheme is supported by a neutral hue of grey and/or white. Thus, the secondary color palette is seasoned uniquely out of way to comprise 5 color schemes which may expand or evolve with time. The multiplicity play clearly depicts how we adopt different perspectives and work designs to suit distinctive requirements for every project undertaken.

Here, in all color combos, each color scheme typically consists of one bold, one complementary and minimal neutral hues. These special variants of complementary color scheme, with not so exact opposite colors in the color wheel, collectively set up the mood of our brand story which is Make Idea, Nurture Intellect To INnovate & Sustain.
The peculiarity of an extended color palette (chromatic, achromatic & complementary scheme mix) is crisp and spice-ready, for the F O U R T H visual element to be an inclusive part of brand identity. No clear dominance of one color rightfully holds the brand philosophy that every contributing factor (micros) is a unit of importance that would finally result into impressionable and actionable output (macros). Every output delivered is a tinshine, a unit that meters our work. All hustle and joy that goes in the execution of project makes tins shine brighter and extend our reach further towards horizons.