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M I N I T IN S defined.

A creative studio space that exists in fluid contours of thoughts, beliefs and works, which collectively intent purpose with creativity. We mean actionable solutions to curate business essentials that may include branding, business strategy, technology, sustainability, marketing, management, trainings and more lead by design thinking approach. We are creative first, digital studio with fluid bounds!

A C h a r a c t e r That C u l t i v a t e s

we DARE so that you don’t fail ; we are BRAVE but not reckless ; your purpose is our PASSION ; you can day dream your success, while we WORK IT OUT here; our PERSISTENCE digs deep to uncomplicated a problem ; we BUILD bridges of imagination that can be walked into reality ; discretion, sensitivity & care for details UNDERPIN everything we do ; our experts creatively break silos to generate relevance ; our platform holds thinkers, doers and creative minds together but at FREEWILL ; our communes our dynamic & evolving ; we are the movers & the benders ; we are the right PARTNERS for your success.

W e W o r k o u t – P e r f o r m a n c e  M i n d f r a m e s
Follow a thought, bring IDEAS to reality ; consume EVERY INPUT to rig creativity and skills ; set focus on CUSTOMER to outgrow the competition ; make conversation with an OPEN MIND and lock up the precious inside ; do the best to tame WILD IDEAS for ferocious problems ; give attention to THE SUBTLE which is usually the unspoken ; underlying PATTERNS are identified as we read responses, embrace risk, evolve perspectives, avoid assumptions on misperceptions ; see the enormity of the POSSIBLE ; smash into the UNKNOWN, hustle your way to glory ; don’t compromise SITUATIONS to simplify processes, designthink to put ideas into mainstream RYTHUM and creatively use RESOURCES to accommodate limitations and ; create / build/ refine BRAND ESSENTIALS with empathy – informed by stakeholders and inspired by culture & trends incoherence with TECH; use DATA DRIVEN content to connect with consumers ; allow creative minds to turn BLUEPRINTS green , yellow & red; explore the EDGES to farther the boundaries yet again ; continuously learn & adapt to evolve the highest TECHNIQUE ; there is no established style when the purpose is creativity – DO NOT THINK LIMITS!! Conceptual rigor helps to bend in the wind.

How the not so definite manifesto gets rolling with our people at work?

It is important to frame mindsets that can build performances both individually and team wise. However, there is no set procedure but different ways must be adopted to create triggers /patterns for design thinking lead manifesto. We try exhibit the chosen mind-frames – talk around, put them on boards, scribble them on discussion sheets and exercise them into our projects. This often gets wild, vague and sometimes quiet thoughts activated in the minds of our designers and enablers. The outcome thus produced is self-realized by each individual (as it is a part of his own) for improvement & development. We call this – Individual Performance Mindframe. This generates a collective push through yielding desired ‘performance’ of a team. In other words, final realizations of design acts are a result of reforms, rebounds and reflexes of a diverse team rich in aptitude and skills. Leaders and managers are ought to be inclusive and mentor it tactfully. Blending mind frames subtly and carefully in their interactions allows for developing an attitude for accepting and challenging at the same time. These help include diverse perspectives and encourage performance on ground. That’s how performance frames are built mindfully but in self-actualization mode at a project level variance.
People may creatively use project resources and evolve circumstances when they are assured & guided around these mind frames. Our teams live through it while imagining, solving, delivering and nurturing with every act of induced positivity by project leaders. We welcome the state of consciousness and unconscious being, both at the same time and achieve fertile active state that delivers. You can be like an open hand that may receive what it needs and gives what others may desire, or run a thought around it! This helps start a ‘collective ignite’ for a particular project and places empathy as more effective in design thinking way of execution. This could be the science of improving project outputs when humans as major factor best perform in their own individuality.

A composition to drive the Brand’s A d j e c t i v e s

Our people carry a culture that flows through them and a studio space; this gives enough rhythm to the brand. MINITINS holds a personality that may exhibit itself in certain multiple ways and forms. It could be creative, evolving, continuous, courageous, professional, playful, trustworthy, balanced, skillful and empowering. These guide our project teams to sound board their work and performance before presenting it to clients. It also helps manifest a vision that we want the brand to stand for, that is – make idea, nurture intellect to innovate & sustain.

We will consistently build value through our designs that are intended to create a positive impact.