Task- Create an online presence that must
- Builds a distinct personality in a crowded marketplace
- Generates organic leads for the business
- Assimilates and reflects 75 years of work-ex
CASE STUDY
Digital Transformation
Our Approach – we kept the workdesign (plan, process-flow and aesthetics) as honest as possible. In the realms of professionalism being trustworthy is a guarding ethic for any chartered accountancy firm. KPA firm holds its ground good on thin-crusts of details and relationships. This became prudently important for developing a design that is not burdened with non-essentials.
Result –We concentrated on features to curate functional experiences. These were service offerings like query forms, career page, customer feedback, HR sheet and more, all put into elaborate sections each with call-to-action buttons to reach wider audience. Financials tools, API’s and accounting rules & regulation updates were keyed in via third party (plugins & microsite) association to showcase finance specific features of the platform. An individual profile section for all three promoters was carefully crafted to exhibit the richness of virtues of finance. These were aesthetically balanced with a fine graphic language.
Loanqubes - A Digital leading company
KPA- A Financial Solution Provider
Branding
Like most CA firms on Indian turf, KPA is a promoter driven partnership firm, stereotyped for a conservative outlook. We aimed to create an image relevant to new ecosystems of global businesses where financial tech is gaining momentum as a strategic decision maker.
We Got this! And the values – Knowledge, Power and Absolute were perfected to individual initials of the promoters’ names (Khurana, Pawan & Aggarwal - KPA). The firm now has an identity independent of its promoters assuring it existence for all stakeholders.
Three Differentiators were established giving dimensions to the brand –
A young company – financial wisdom acquired through years keeps them young to serve the startup businesses.
Ahead of the curve – adopting and providing fintech solutions as the finance industry enters new age.
Beyond Numbers – developing deeper insights for strategic planning & effective execution for desired results.
Highlights
Market research to identify & benchmark standards
Financial tools implementation as fintech leads the change
Rebranding and charting differentiators
Enabling Business Support activities
Task- to redesign a portal that
- Effectively communicates loan services offered and engages with the customer
- Generates quality leads to level up with industry standards
- Casts a recognizable brand personality around trust, tech and today’s consumer
Branding
We felt the existing company logo comprehended both ease and speed which counters the complexity of traditional financing products and procedures very well. It needed no change. We used its relevance to build up the required wholesomeness for the brand. The 3 layered concept – “make it happen, make it live and make it easy “, provides assurance and convenience whilst an online checklist is operational to check applicants entity, guarantees and risks to maintain essence of the brand.
Content is prime, but it crumbled the portal with busy copy & data layouts. We used suitable typeface, grid layouts, text animation and rich snippets (structured data), made it retina ready and compellingly responsive. Images/stock photos and other elements were aligned to create a design that is visually powerful and intellectually elegant showcasing credibility.
Highlights
Interactive home page design
Service page design
The brand concept
Lead generation both organic & paid
Final conversions were processed
Suvidha
Branding
A comprehensive brand concept now exists that matches the repute and performance of the organization. It explains progressive development opportunities that an individual can avail through the company’s association. The logo was redesigned and color pallet was set reflecting real essence of the brand.
Our creative team built refined new essentials for the brand as briefed by the client, informed by trends in the industry and incoherence with culture and tech - all ready to be celebrated!
Business Remodeling
We researched and analyzed the highly unorganized sector of education counselling. We scanned related businesses / organizations to figure out the unknown areas. Useful patterns were identified in domains of domestic and international education counselling sector. These were analyzed to re-create service offerings (counselling components & packages) for students from class X to XII and then till and after graduation. The restructuring resulted in market fit products to yield better margins.
Digital Transformation
Our Approach – simple concepts and strong details for creating assurance experience design, a prerequisite for selling financial products online.
Result - Loanqubes is an attempt to better the quality of human life. Our strategic thinkers articulated a visual plan of a digital system with shapes and flow to denote a purpose, a vision, a solution in a better institutionalized way. The e - commerce affair of financial lending products has inbuilt serial barriers so as to be in accordance with banking regulations. The occurrence of such products is both a phenomena and an anomaly to online selling. The new web design states clear and believable values and a guiding navigation that induces motivated visitors to act.
Digital Marketing
We rode the bull by the horns for strategizing online marketing and promotions on facebook, instagram, linked in and paid google ads. We achieved tangible results—
Increased session time
Landing page strategic design
30% positive leads were acquired
Organic leads were revisiting
SUVIDHA – AN EDUCATION CONSULTING FIRM
Task – develop a business solution that
- Combats declining sales in a growing education industry
- Reestablishes the brand strongly amongst the competition
- Creates visual promotional strategies
Digital Transformation
Our approach – Committed to build long term credible relationships; Suvidha (SEA) intelligently tailors education solutions that help internalize capabilities for a candidates’ growth. Thus, we intended our design to allow fluid interactions with the customer.
Result – An informative education service platform was developed, keeping in mind two-fold aspect of the business – servicing customers & driving revenue. Informative sections act as traffic pullers while sections providing counselling services generate leads, all presented through a single menu bar. We made sure that the interface is simple to navigate, yet engaging. The design of each section (including iconography, text layout, functional features & CTA buttons) was curated to ensure harmony & seamless interactions resulting in qualified leads.
The platform also presents a personalized dashboard to every customer, flashing up-to-date info about the transaction - the counselling sessions (delivered and pending) and timings as booked. This avoids discrepancies in execution of big ticket counselling packages and reinenforces the trust factor.
Highlights
Visual identity for the brand
Multiple campaign design for awareness & recall
New product / service offerings for digital enablement
Business Format restructuring
