Task- Redesign a portal that
- effectively communicates loan services offered and engages with the customer
- generates quality leads to level up with industry standards
- casts a recognizable brand personality around trust, tech and today’s consumer
CASE STUDY
Loanqubes - A Digital Lending Company
Task- Redesign a portal that
- effectively communicates loan services offered and engages with the customer
- generates quality leads to level up with industry standards
- casts a recognizable brand personality around trust, tech and today’s consumer
Digital Transformation
Our Approach – simple concepts and strong details for creating assurance experience design, a prerequisite for selling financial products online.
Result – Loanqubes is an attempt to better the quality of human life. Our strategic thinkers articulated a visual plan of a digital system with shapes and flow to denote a purpose, a vision, a solution in a better institutionalized way. The e – commerce affair of financial lending products has inbuilt serial barriers so as to be in accordance with banking regulations. The occurrence of such products is both a phenomena and an anomaly to online selling. The new web design states clear and believable values and a guiding navigation that induces motivated visitors to act.
Digital Marketing
We rode the bull by the horns for strategizing online marketing and promotions on facebook, instagram, linked in and paid google ads. We achieved tangible results as —
– increased session time
– landing page strategic design
– 30% positive leads were acquired
– organic leads were revisiting
Branding
We felt the existing company logo comprehended both ease and speed which counters the complexity of traditional financing products and procedures very well. It needed no change. We used its relevance to build up the required wholesomeness for the brand. The 3 layered branding concept – ” make it happen, make it live and make it easy “, provides assurance and convenience whilst an online checklist is operational to check applicants entity, guarantees and risks to maintain essence of the brand.
Content is prime, but it crumbled the portal with busy copy & data layouts. We used suitable typeface, grid layouts, text animation and rich snippets (structured data), made it retina ready and compellingly responsive. Images/stock photos and other elements were aligned to create a design that is visually powerful and intellectually elegant showcasing credibility.
Highlights
- Interactive home page design
- Service page design
- The brand concept
- Lead generation both organic & paid
- Final conversions were processed
