Our Approach – we kept our workdesign  (plan, process-flow and aesthetics) as honest as possible. In realms of professionalism being trustworthy is a guarding ethic for any chartered accountancy firm. KPA firm holds its ground good on thin-crusts of details and relationships. This became prudently important for developing a design that is not burdened with non-essentials.

Result –We concentrated on features to curate functional experiences. These were service offerings like query forms, career page, customer feedback, HR sheet and more, all put into elaborate sections each with call-to-action buttons to reach wider audience. Financials tools, API’s and accounting rules & regulations updates were keyed in via third party (plugins & microsite) association to showcase finance specific features of the platform. An individual profile section for all three promoters was carefully crafted to exhibit the richness of virtues of finance. These were aesthetically balanced with a fine graphic language.

Like most CA firms on Indian turf, KPA is a promoter driven partnership firm, stereotyped for a conservative outlook.  We aimed to create an image relevant to new ecosystems of global businesses where financial tech is gaining momentum as a strategic decision maker. 

We Got this! And the values – Knowledge, Power and Absolute were perfected to individual initials of the promoters’ names (Khurana, Pawan & Aggarwal – KPA). The firm now has an identity independent of its promoters assuring it existence for all stakeholders. 

Three Differentiators were established giving dimensions to the brand – 

A young company – financial wisdom acquired through years keeps them young to serve the startup businesses.

Ahead of the curve – adopting and providing fintech solutions as the finance industry enters new age. 

Beyond Numbers – developing deeper insights for strategic planning & effective execution for desired results.

• Market research to identify & benchmark standards 
• Financial tools implementation as fintech leads the change 
• Rebranding and charting differentiators
• Enabling business support activities