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The V I S U A L Elements

Straight from heart! Visual identity for Minitins as designed is an expression of personality that provides option to explore, be intuitive and continue to evolve. All identity elements of the brand represented by brand name, typeface, logo, color palette and other visual compositions, collectively represent a unique proposition of being ‘purposeful ’ . This aptly determines the brand’s audience and helps us in forming an ecosystem that thrives.

Visual Element 1
The Logo Design – It’s all about being! It is a design that depicts existence through & beyond time and also justifies an act of strength & efficiency

a. The ring shape – It presents a continuum of positive energy at work. As a variant to main logo design, the ring convolutes into multiple rings (depending on its contextual usage) of progressive thickness symbolizing the impact that would result from solutions we offer.

b. The central element –A set of incomplete quadrilaterals (trapeziums) are set to coordinate in the central axis forming a sturdy unit. This is the essence of being core, still open to communicate / collaborate and delivers tech-savviness in the design.

Visual Element 2
Typography of the Name

a. The name design or the typeface is hand-drawn with intent of emphasizing the importance to act or doing things. This is one of those creative tints that got us the first stroke right when we sat to design the brand name.

b. Concept interpreted in the name – MINITINS is an acronym for – Make Idea, Nurture Intellect To INnovate & Sustain. The name is thus enabling physical manifestation of the ethos of our brand in its righteous way. It gets subdivided into 2 words –
‘MINI’ – can mean a unit of work, a unit of performance, a unit of idea, a unit that is small but base for all macros and so are potentially powerful and indispensable.
‘TINS’ – who are the performers and/or the practical resource for all the verbs (make, nurture, innovate & sustain) and the nouns ( Idea & Intellect) respectively.

c. Graphic version of the name – The typeface design incorporates the above mentioned concept (refer point b) in its physical form quite intriguingly.
– every alphabet (is an unit) is one bold initial, always capital and expands into a meaningful noun and / or a verb.
– only the verb ‘innovate’ has two alphabets “I & N” as capitals in company.
– ‘I’ & ‘N’ are included in the acronym to present collaboration as an indispensable function to perform and sustain. This is showcased boldly & distinctively in text titles of the footer design in our website also.
– every alphabet has emerged from one base element that is ‘I’ which can grow and form shapes of all other alphabets in the name. This practically best conveys our brand philosophy.

Visual Element 3
Font types put to use are poppins , tusker grotesk 4500 and pulsar original. These were instinctively chosen by our designer and fared well in creating an interesting combo of serif and sans serif fonts for our digital portal.
– Poppins, created by the Indian Type Foundry, it is a calm, sans – serif font with circular corners for use both in text or display contexts. Its versatility allows it to be a good web – safe font.
– Tusker grotesk 4500 – a headline typeface for robust and high impact use. It has flat terminals and closed-up apertures. The increased width of the letters at 4500 draws gothic inspiration.
– Pulsar original – a bold sans serif with solid font lines. It is perfectly suited to branding, logs, headlines, titles and more. It is full of spirit, adventure and carries awfully handsome.

Elaborate details mentioned of the visual elements above call out for a conceptual urgency in what we do and think. This highlights the ethos of our brand which still remains to be instilled in best of ways creatively.